![]() ![]() Move beyond the basics with interactive simulations that place you in a realistic marketing situation and require you to make decisions based on marketing concepts. ![]() The Study Plan helps ensure that you have a basic understanding of course material before coming to class by guiding you directly to the pages you need to review. The end-ofchapter Reviewing Objectives and Key Terms summary tie back to the chapter objectives.4.Updated annotated figures and author comments throughout each chapter provide the authors’ insights on key points.5.Learn to think like a marketer using. For each chapter, the Objectives Outline shows what students will need to know and where to find it. 1.5.1.Specialized Features.to Enhance Your Learning.New coverage in every chapter of the fourteenth edition shows how companies and consumers are dealing with marketing and the uncertain economy in the aftermath of the recent Great Recession.Throughout the fourteenth edition, you will find revised coverage of the rapidly changing nature of customer relationships and new material on such topics as customer-managed relationships, crowdsourcing, social networking, and consumer-generated marketing.2.From beginning to end, a fully integrated customer value framework captures the essence of today’s marketing.3.The enhanced-learning design of the book features annotated, illustrated chapteropening vignettes to introduce key chapter concepts. ![]()
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